Export Voucher Program Overview
The Export Voucher Program is an overseas market entry support initiative operated by the Small and Medium Business Corporation (SBC). Through this program, SMEs can access export-related services in voucher form, including overseas marketing, translation, localization, logistics, and legal advisory—comprehensive services needed for exporting.
In 2026, digital trade and online export services have been significantly enhanced, with support of up to KRW 150 million per company. Additional support is provided for companies targeting New Southern and New Northern Policy markets.
Service Types
Eligibility and Selection Criteria
The Export Voucher Program targets SMEs that either have existing export records or demonstrate a strong commitment to exporting. Domestic-market-only companies can also apply if they have a clear export plan.
The selection process comprehensively evaluates the company's export capabilities, the specificity of its export plan, and its growth potential. For companies with existing export records, export growth rates are assessed; for new exporters, readiness and plan feasibility are the focus.
Effective Market Entry Strategy
Systematic strategy development is essential when leveraging the Export Voucher for overseas expansion. A step-by-step strategy must be established from target market selection through local marketing, buyer discovery, and contract execution.
Market research should identify promising markets, followed by analysis of local consumer needs and the competitive landscape. Based on these findings, develop product localization, pricing, and distribution strategies.
Four-Stage Entry Strategy
Online Export and Digital Marketing
With the rapid growth of the global B2B/B2C e-commerce market, the importance of online exports is increasing. The Export Voucher can be used to access support for listing and operating on global platforms such as Amazon and Alibaba.
Digital marketing is particularly advantageous for SMEs due to its high cost-effectiveness. You can acquire global customers through SEO, social media marketing, and content marketing, and the Export Voucher provides access to professional agency services for these activities.
KITIM's Support
The Korea Institute of Technology Innovation Management (KITIM) supports Export Voucher applications and provides consulting on overseas market entry strategies. Leveraging KITIM's global network, you can access comprehensive overseas expansion services including promising market analysis, local buyer discovery, and international trade fair participation support.