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2026-02-109 min read6

How to Write a Winning TIPS Program Proposal

Practical tips and strategies to increase your selection rate for the TIPS (Tech Incubator Program for Startup) program through effective business plan writing.

KITIM Consulting Team

TIPS Program Overview and Benefits

TIPS (Tech Incubator Program for Startup) is a private investment-led technology startup support program that provides up to KRW 500 million in R&D funding along with startup commercialization funds. An operating company first commits an investment, and the government then provides matching R&D funding.

As of 2026, approximately 70 TIPS operating companies have been designated, and the program accepts applications on a rolling basis. Selected companies receive not only R&D funding but also comprehensive startup support including overseas marketing, mentoring, and follow-on investment connections.

Funding Scale

  • R&D Funding: Up to KRW 500 million (government grant)
  • Startup Commercialization Fund: Up to KRW 100 million
  • Overseas Marketing: Up to KRW 100 million
  • Operating Company Investment: KRW 100 million or more (private matching)
  • Evaluation Criteria and Key Points

    The TIPS evaluation is divided into four main areas: technology, market potential, commercialization capability, and CEO competence. You must accurately understand the weighting and key evaluation points for each area.

    In the technology evaluation, the focus is on innovation, differentiation, technology readiness, and IP strategy. Rather than simply claiming that your technology is superior, it is critical to present concrete performance comparison data against existing technologies.

    Evaluation Areas and Weights

  • Technology (30%): Technology innovation, differentiation, IP strategy
  • Market Potential (25%): Target market size, growth potential, competitive analysis
  • Commercialization Capability (25%): Commercialization strategy, revenue model, team composition
  • CEO Competence (20%): Technical understanding, management ability, execution capability
  • Proposal Writing Strategy

    The most important aspect of writing a TIPS proposal is clearly demonstrating technology innovation and market viability. You must present specific differentiators versus existing technologies, the size and growth of the target market, and a concrete commercialization strategy.

    The key is to review the proposal from the evaluator's perspective. Write clearly enough for non-technical evaluators to understand while maintaining technical depth. Market data must be cited from credible sources.

    Writing Tips

  • Technology Description: Use diagrams and comparison tables for intuitive presentation
  • Market Analysis: Apply the TAM-SAM-SOM framework for systematic analysis
  • Revenue Model: Present specific revenue projections with supporting rationale and scenarios
  • Team Capabilities: Highlight core team members' relevant experience and expertise
  • Presentation Preparation Strategy

    The presentation evaluation also significantly influences the outcome. During the approximately 10-minute presentation, you must convey your key messages and prepare thoroughly for Q&A.

    Prepare visually clean slides centered on key data and charts. Practice the presentation at least 10 times, and prepare answers for anticipated questions in advance.

  • Develop a time allocation plan (intro 2 min, tech 3 min, market 2 min, commercialization 2 min, closing 1 min)
  • Condense your message to 3 key points or fewer
  • Prepare a demo or prototype demonstration
  • Prepare answers for 30 or more expected Q&A questions
  • KITIM's Support

    The Korea Institute of Technology Innovation Management (KITIM) provides business plan writing and presentation coaching for various government R&D programs including TIPS. KITIM's expert consultants objectively analyze your company's technology and market potential to help craft a proposal that resonates with evaluators. With a proven selection rate of over 80%, turn your TIPS aspirations into reality through KITIM's consulting services.

    TIPSBusiness PlanStartup Support
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